Power Dialers to Boost Performance of Marketing Campaigns

 Marketing is a real thing in the business world. You cannot imagine any business without effective marketing strategies and analyzing the results of marketing campaigns to keep improving the campaigns and results. Marketers use different tools for effective strategy building, execution, and evaluation of marketing campaigns. A power dialer solution is one of the most effective tools available for marketers. It has amazing features to enhance the results of any marketing campaign. 



 What is power dialer software? 

It is an auto dialer system with an integrated algorithm to dial the next number in the contact list as soon as the agent shows readiness to take the next call. This is a completely automated process until an agent is connected to the next call with its dynamic marketing call script. 


How does a power dialer system boost a marketing campaign’s performance? 


In multiple ways, this software helps in boosting the performance of the marketing campaigns. 

  • It automates the process of selecting and dialing numbers by automating the manual process of dialing numbers. This is similar to a call center billing solution, which automates the process of billing and invoicing. 
  • It provides different metrics based on the execution of marketing campaigns, which can be used to evaluate the performance of marketing campaigns. 
  • It gives real time data, which can be used to adjust marketing campaigns dynamically to improve the performance of different campaigns. 

 

Role of a power dialer solution to boost the performance of marketing campaigns: 


Telemarketing 


This software uses an auto dialing algorithm to run a telemarketing campaign. It can connect customers to a live agent or a dynamic IVR solution depending on the configuration and type of campaign. 


Also Read: How to Increase Sales Using a Power Dialer?


Key performance indicator analysis 


The power dialer software gives value to different key performance indicators, which give information about the performance of different marketing campaigns. It can measure a whole variety of performance metrics. Some of the most commonly reviewed by marketers are listed hereunder: 


Call volume: It defines the total call volume managed in a predefined time such as within a day. This provides insight into the productivity of marketing agents. 


Answer rate: It indicates the total number of calls that are actually answered by customers compared to the total number of calls dialed. 


Average call duration: It indicates the average call length for the campaign. It can show how effective or ineffective marketing agents or scripts are depending on the type of products you are marketing. 


Goal conversion: This is defined based on the disposition message added by the agent. This is the conclusion of the call, which can be converted, dropped, scheduled for another call, etc. 


Live statistics: It defines the live performance data of a marketing campaign such as average call duration in real time, the total number of ongoing calls, call abandoned rate, and more. 


Fine tuning 

Based on KPI values and live statistics, you can make changes in the marketing campaigns to boost returns. 


Conclusion 

In conclusion, power dialer software can boost the performance of any marketing campaign with its features, KPI generation, and live stats. 

 iCallify offers the best power dialer solution with an integrated dynamic IVR solution and call center billing solution. To learn more about this software 

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